Better Shopper Marketing
Shopper marketing is the leading edge of marketing today.
Shopper marketing acts at the intersection of your brand, your consumer and your customer. It can be highly targeted and enhance every other element of your marketing mix.
But until now, its full contribution couldn’t be understood.
Current marketing mix modeling tools can’t measure the dynamic, sophisticated nature integrated marketing programs. Synergies and interdependencies among marketing elements are not accounted for in linear regression models.
Shopper Foresight from ForesightROI allows you to see things you’ve never seen before:
- Separate the impact of shopper marketing and trade promotion programs.
- Demonstrate the lift in display and merchandising support due to shopper marketing.
- Quantify the volume contributions from shopper marketing programs.
Better vision delivers better results:
- Fact-based continuous improvement in the marketing mix.
- More cooperation between Marketing, Sales and Shopper Marketing.
- Better collaboration with retailers and channel partners.
